The past 18 months I’ve had an opportunity to test the BrandFoundations as never before: to integrate the cultures of multiple companies during a pandemic. The results have been magnificent. This is the story of that journey.
It seemed – at least at first blush – that air carrier Delta was taking a purpose-based stand, and that its purpose (or North Star) dictated that the company come down firmly on the opposite side of the NRA on this particular issue.
Cue the applause track for a corporation brave enough to stand on its morals, knowing full well that it’s going to take some incoming flack for doing so.
But don’t hit “play” quite yet.
Nothing delights us like a Magician brand. And Uber is a classic one: Push a button, get a car (or make a few extra bucks). But this week's news was the Magician's worst nightmare, pulling back the curtain on the company's culture and revealing something a lot less wonderful. Here's how you can avoid the risk of an inward culture undermining and outward brand.
Archetypal narratives have been present in brands almost since the moment Carl Jung identified them in 1919. But there hasn't always been a way to align them with an organization's cultural archetype. The new CultureTalk™ platform makes that possible and BrandFoundations is one the first partners certified to use it.
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