The past 18 months I’ve had an opportunity to test the BrandFoundations as never before: to integrate the cultures of multiple companies during a pandemic. The results have been magnificent. This is the story of that journey.
It seemed – at least at first blush – that air carrier Delta was taking a purpose-based stand, and that its purpose (or North Star) dictated that the company come down firmly on the opposite side of the NRA on this particular issue.
Cue the applause track for a corporation brave enough to stand on its morals, knowing full well that it’s going to take some incoming flack for doing so.
But don’t hit “play” quite yet.
The tired old Mission, Vision & Values framework is known by all and remembered by none. Rather than rehash a comparison of these old terms, we think it’s time to retire them completely in favor of a new model that is more intuitive, easier to remember, and more useful to leaders and employees alike: a 3-stage rocket.
Nothing delights us like a Magician brand. And Uber is a classic one: Push a button, get a car (or make a few extra bucks). But this week's news was the Magician's worst nightmare, pulling back the curtain on the company's culture and revealing something a lot less wonderful. Here's how you can avoid the risk of an inward culture undermining and outward brand.
Culture is a hard thing for many leaders to get their hands around, and yet it's critical for managing an organization. Tribal Leadership provides a simple framework for recognizing the stage of cultural evolution in any organization based on language. And it remains one of the simplest and most effective culture resources for leaders.
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