The past 18 months I’ve had an opportunity to test the BrandFoundations as never before: to integrate the cultures of multiple companies during a pandemic. The results have been magnificent. This is the story of that journey.
It seemed – at least at first blush – that air carrier Delta was taking a purpose-based stand, and that its purpose (or North Star) dictated that the company come down firmly on the opposite side of the NRA on this particular issue.
Cue the applause track for a corporation brave enough to stand on its morals, knowing full well that it’s going to take some incoming flack for doing so.
But don’t hit “play” quite yet.
Liberty Skis has pulled off one of the rarest branding achievements: creating a cult brand with universal appeal. In this interview with the Chairman and Co-Founder we learn the magic behind this incredible company and how its purposeful products, culture and brand are allowing it to take the ski industry by storm.
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