JP Laqueur
Bringing Brand & Culture Together in a ...

The past 18 months I’ve had an opportunity to test the BrandFoundations as never before: to integrate the cultures of multiple companies during a pandemic. The results have been magnificent. This is the story of that journey.

Bringing Brand & Culture Together in a Pandemic
Brand, Purpose
Steve Goodwin
Delta Does the Right Thing... For No Apparent ...

It seemed – at least at first blush – that air carrier Delta was taking a purpose-based stand, and that its purpose (or North Star) dictated that the company come down firmly on the opposite side of the NRA on this particular issue.

Cue the applause track for a corporation brave enough to stand on its morals, knowing full well that it’s going to take some incoming flack for doing so.

But don’t hit “play” quite yet.

Delta Does the Right Thing... For No Apparent Reason

competitive positioning

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Podcast: Brand, Culture & Telecom Mergers

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Podcast: Brand, Culture & Telecom Mergers

Technology cycles are turning faster than ever, and in a slower-expanding economy that challenges organic sales, leaders have turned to mergers & acquisitions to drive growth. So, what is it – beyond the technology – that makes a company enduringly different, able to out-compete and adapt to change?  

Beyond The Marketing Arms Race

Beyond The Marketing Arms Race

This arms race promises to give marketers the unprecedented ability to put the perfect offer in front of the perfect person at the perfect time on the perfect device. There’s just one problem: EVERYONE has access to the same tools and tactics. So how can marketers leverage the power of these technologies with real and lasting competitive advantage? 

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